COSMOS MOVIE PRODUCTION BLOG 6:
CREATING THE POSTER
“This isn’t the film making business… it’s the film marketing business”
–– Dov Simens, Line Producer
As we all know poster art is incredibly important. As filmmakers we have one opportunity to grab the audience’s attention and make them want to watch our movie. Big Hollywood productions spend millions on P&A (Print & Advertising), releasing an endless barrage of teaser, trailers, TV spots, posters, character posters and more… and it’s easy to understand why.
As Dov Simens’ quote above clearly states, the marketing men in Hollywood know that no matter how amazing your movie is, no matter how strong the script is or how flawless the visuals are, that if people don’t know your film exists or they aren’t excited to see it… then you may as well have not made the movie in the first place.
It is the film industry after all, the whole point of the business is to “put bums on seats” and make money. Now whether you’re driven by the dollar or not, it’s still important to make money, because making money from your film means you get to make more films – investors/production companies focus on the bottom line. Do you have money making potential?
Your films could be personal character dramas, inspired spiritual journeys or action packed adventures, but I think we’re all in agreement that when we make a film… we want people to see it!
So join me as I explore the wonderful world of movie posters and in the process show you how we made ours!